Must-Have metrics for B2B& B2C. Metrics to measure

While the specific metrics that need to be measured may vary depending on the nature of the business, there are several commonly tracked metrics that are important for most businesses. Here are some key metrics that are generally measured in various business domains:

  • Revenue: The total income generated by the business from its products or services.

  • Sales: The number of products or services sold during a specific period.

  • Profit: The amount of money left after deducting all expenses from revenue.

  • Gross Margin: The percentage of revenue that remains after subtracting the cost of goods sold (COGS).

    Net Income: The total earnings after deducting all expenses, including operating costs, taxes, and interest.

  • Customer Acquisition Cost (CAC): The average cost incurred to acquire a new customer.

  • Customer Lifetime Value (CLV): The predicted net profit attributed to a customer over their entire relationship with the business.

  • Churn Rate: The rate at which customers stop using or subscribing to a product or service.

  • Conversion Rate: The percentage of potential customers who take a desired action, such as making a purchase or signing up for a newsletter.

  • Return on Investment (ROI): The profitability of an investment, usually expressed as a percentage.

  • Average Order Value (AOV): The average amount spent by customers in a single transaction.

  • Customer Satisfaction: A measure of how happy or satisfied customers are with a product, service, or overall experience.

  • Employee Productivity: Metrics related to the efficiency and effectiveness of employees, such as sales per employee or units produced per hour.

  • Website Traffic: The number of visitors to a website, including unique visitors, page views, and session duration.

  • Social Media Engagement: Metrics such as likes, shares, comments, and followers on social media platforms, indicating the level of audience engagement.

Related Post: How to build a Sales Funnel

Remember, these metrics serve as a starting point, and the specific metrics relevant to a business will depend on its industry, goals, and strategies. It's important to identify and track metrics that align with the business's objectives and provide actionable insights for decision-making and performance evaluation.

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